OUR PATH
TO
Every tourism destination in North America must move towards having a net positive impact on the environment.
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The future of the tourism industry depends on protecting the unique and desirable locations in which resorts are based. The Pathway is designed to drive change by:
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Taking a holistic view of environmental sustainability while helping hotels focus on the most material issues.
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Providing clear guidance on practical actions which can be taken
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Collating resources and initiatives already developed.
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Highlighting additional tools and resources which the industry needs
The Pathway has four stages with increasing environmental ambitions (and scope) which account for the different stages of sustainability maturity and ambition across the industry:
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Starting: Simple environmental actions
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Advancing: Robust environmental actions
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Accelerating: Net zero impacts for the planet
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Leading: Net positive impacts for the planet
1. Take stock
Understand environmental impacts and risks and benchmark against peers
2. Set objectives
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Ensure they are both reasonable and stretching
3. Make plans and take action
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Gathering resources and implementing initiatives to achieve objectives
4. Review and report
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Monitor progress to understand achievements, challenges and learnings.
5. Brand and Promote
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Apply and receive a Net Zero Accreditation to promote achievements
We Build and Manage Your Path to Net Zero
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We guide your team through every stage of the Pathway with four simple steps:
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